New Products Reduce Soaring Storage Costs

The latest EMC-sponsored IDC Digital Universe study projects that the digital universe will reach 40 zettabytes (ZB) by 2020, a 50-fold growth from the beginning of 2010!! Do you wonder why your storage budget keeps increasing? And the amount of data that requires protection—backup on some sort—is growing faster than the digital universe itself.  This clearly is not good for the organization’s storage budget.

Worse yet, from a budget standpoint, the investment on IT hardware, software, services, telecommunications and staff that could be considered the infrastructure of the digital universe will grow by 40% between 2012 and 2020. Investment in storage management, security, big data, and cloud computing will grow considerably faster.

Last July BottomlineIT partially addressed this issue with a piece of reducing your storage debt, here. Recent products from leading storage players promise to help you do it more easily.

Let’s start with EMC, whose most recent storage offering is the VMAX 40K Enterprise Storage System. Enterprise-class, it promises to deliver up to triple the performance and more than twice the usable capacity of any other offering in the Industry, at least that was the case seven months ago. But things change fast.

With the VMAX comes an enhanced storage tool that simplifies and streamlines storage management, enabling fewer administrators to handle more storage. EMC also brings a revamped storage tiering tool, making it easier to move data to less costly and lower performing storage when appropriate. This allows you to conserve your most costly storage for the data most urgently requiring it.

HP, which has been struggling in general through a number of self-inflicted wounds, continues to offer robust storage products. Recognizing that today’s storage challenges—vastly more data, different types of data, and more and different needs for the data—require new approaches HP revamped its Converged Storage architecture. According to an Evaluator Group study many organizations only use 30% of their physical disk capacity, effectively wasting the rest while forcing their admins to wrestle with multiple disparate storage products.

The newest HP storage products address this issue for midsize companies. They include the HP 3PAR StoreServ7000, which offers large enterprise-class storage availability and quality-of-service features at a midrange price point.  HP StoreAll, a scalable platform for object and file data access that provides a simplified environment for big data retention and cloud storage while reducing the need for additional administrators or hardware.  Finally, it introduced the HP StoreAll Express Query, a special data appliance that allows organizations to conduct search queries orders of magnitude faster than previous file system search methods. This expedites informed decision-making based on the most current data.

IBM revamped its storage line too for the same reasons.  Its sleekest offering, especially for midsize companies, is the Storwize V7000 Unified, which handles block and file storage.  It also comes as a blade for IBM’s hybrid (mixed platforms) PureSystems line, the Storwize Flex V7000. Either way it includes IBM’s Real-Time Compression (RtC).

RtC alone can save considerable money by reducing the amount of storage capacity an organization needs to buy, by delaying the need to acquire more storage as the business grows, and by speeding performance of storage-related functions. While other vendors offer compression, none can do what RtC does; it compresses active (production) data and with no impact on application performance. This is an unmatched and valuable achievement.

On top of that the V7000 applies built-in expertise to simplify storage management. It enables an administrator who is not skilled in storage to perform almost all storage tasks quickly, easily, and efficiently. Fewer lesser-skilled administrators can handle increasingly complex storage workloads and perform sophisticated storage tasks flawlessly.  This substantially reduces the large labor cost associated with storage.

NetApp also is addressing the same storage issues for midsize companies through its NetApp FAS3200 Series. With a new processor and memory architecture it promises up to 80% more performance, 100% more capacity, non-disruptive operations, and industry-leading storage efficiency.

Data keeps growing, and you can’t NOT store it. New storage products enable you to maximize storage utilization, optimize the business value from data, and minimize labor costs.

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